Google Marketing Platform updates and changes

Pinterest video and display ads are now available to enterprise buyers through Amazon and Google DSPs in three regions, with Magnite as its main supply partner and no Europe date yet.

Affects: Video ads, Display ads, Enterprise deals via Magnite

Google launched DV360 API v5 beta with changes to Customer Match audience management and DOOH insertion orders, while v4 sunset remains unscheduled.

Affects: Customer Match audience management, Inventory Source and deal targeting, Digital out-of-home insertion orders, YouTube video and channel exclusions · Effective: October 22, 2026

DV360 buyers can now layer LinkedIn's job title, industry, and seniority targeting onto connected TV campaigns in the US through Microsoft Monetize.

Affects: LinkedIn CTV Ads programmatic buying, Job title, industry and seniority targeting, Display & Video 360 CTV buying · Effective: October 22, 2026

Google Ads now lets retailers apply bid multipliers between 1.1x and 5x specifically for new customer acquisition across Search, Shopping, PMax, and Demand Gen.

Affects: Percentage multipliers for customer acquisition goals, High value mode in Shopping campaigns, Customer retention modes · Effective: this month (October 2026)

Google is launching a monthly newsletter series to share updates across its marketing platform products.

Affects: Marketplace media bundles, LinkedIn CTV Ads inventory in DV360, Search Ads 360 Home

LinkedIn's professional targeting data is now available to advertisers buying connected TV ads through Google's DV360 platform.

Affects: LinkedIn audience targeting, CTV ad buying via DV360, job title and company targeting · Effective: Thursday, October 22nd, 2026

Google is rolling out three customer lifecycle goal updates to Google Ads ahead of the holidays, including high-value mode expansion for Shopping campaigns and new retention features.

Affects: High value mode, Customer retention goals, Percentage multipliers, Customer lifecycle goals · Effective: Rolling out this month (October 2026)

Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.

Affects: Netflix ads targeting on Kokai, Third-party data segments, First-party audience onboarding, Netflix Pixel · Effective: November

Google's Floodlight system can now use signed-in user data to recover previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360.

Affects: Floodlight conversion tracking, cross-device conversion attribution, Display & Video 360 reporting, Search Ads 360 reporting · Effective: November 2026

Google's Universal Cart notifies retailers only at the point of purchase transfer, leaving them without visibility into earlier cart abandonment or product-save signals.

Affects: Universal Cart, Merchant Center reporting, Clicks to Buy metric · Effective: October 15, 2026

Prebid is proposing an auction overhaul that would reverse the current flow of bids, letting ad servers bid into Prebid rather than the reverse, following a federal court order.

Affects: Prebid auction flow, AdX demand access, Prebid Server integration · Effective: End of Q1 (proposed formalization)

Google claims its tag gateway setup can deliver a 20% conversion uplift in Demand Gen campaigns, with The Zebra reporting a 16% increase.

Affects: Data Strength Uplift metric, Data Manager, enhanced conversions, Google tag gateway · Effective: October 13, 2026

YouTube shipped a new Demand Gen update in October 2026 focused on measurement and ROI tracking capabilities.

Affects: Data Strength Uplift metric, Data Manager, Enhanced conversions, Google Tag Gateway

Google is removing content label and sensitive category exclusion options from the Display & Video 360 API effective October 1, and requiring business name and logo for YouTube responsive ads by October 12.

Affects: Digital content label exclusions, Sensitive category exclusions, Structured Data Files exclusion targeting, YouTube responsive ads business name and logo · Effective: October 1 (exclusion changes); October 12 (business name and

Google updated Google Tag and Tag Manager with a streamlined interface and consolidated features to simplify measurement setup for advertisers and analysts.

Affects: Google Tag, Google Tag Manager, No-code event tracking, Visual tagging

Google has added a real-time reporting endpoint to its Campaign Manager 360 API, allowing advertisers to access performance data more quickly.

Affects: Campaign Manager 360 API, real-time reporting endpoint

Google has released Structured Data Files v10.1 for Display & Video 360, an update to its programmatic advertising platform.

Affects: Structured Data Files, AI labels, DOOH support, bulk management