Paid Media News by Eric Mandell

Floodlight gains ability to track conversions via Google signed-in data

Reported by Paid Media News
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News

TLDR

Google's Floodlight system can now use signed-in user data to recover previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360.

Google expanded Floodlight conversion tracking to leverage signed-in user data, allowing advertisers to capture conversions that were previously unattributed across Display & Video 360, Search Ads 360, and Campaign Manager 360 reporting. The update also retires an advertiser-level page in DV360. The precise impact on conversion counts remains uncertain.

Topics:Paid Search & Advertising
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