Paid Media News by Eric Mandell

Google Ads Rolls Out Lifecycle Goals Updates for Shopping and Retention

Reported by Paid Media News
35
News

TLDR

Google is rolling out three customer lifecycle goal updates to Google Ads ahead of the holidays, including high-value mode expansion for Shopping campaigns and new retention features.

Google expanded its customer lifecycle goals in Google Ads with three new updates timed for the holiday shopping season: high-value mode now extends to Shopping campaigns, customer retention goals are being expanded, and percentage multipliers have been added to give advertisers more control over their bidding strategies.

Topics:Paid Search & Advertising
Was this useful?
Share

Related articles

35
News

LinkedIn B2B Data Now Available in Google DV360 for CTV

LinkedIn's professional targeting data is now available to advertisers buying connected TV ads through Google's DV360 platform.

Paid Search & Advertising
35
Product announcement

Google Ads Rolls Out Translation Tool for Global Campaigns

Google Ads is rolling out a translation tool in the advertiser console to help campaigns reach global audiences.

Paid Search & Advertising
35
News

Meta Adds Product-Level Metrics to Catalog Ads Manager

Meta introduced seven product-level metrics (spend, clicks, views, attributed orders per product) to its Ads Manager for catalog campaigns.

Paid Search & Advertising
35
News

Google Tests Product Attributes in Sponsored Ads

Google is testing dynamic product attribute displays in its Sponsored Products ads.

Paid Search & Advertising