Paid Media News by Eric Mandell

Google Ads introduces bid multipliers up to 5x for new customer acquisition across search, shopping, and PMax

By Eric MandellReported by Paid Media News
52
Product announcement

TLDR

Google Ads now lets retailers apply bid multipliers between 1.1x and 5x specifically for new customer acquisition across Search, Shopping, PMax, and Demand Gen.

PPC Land reports that Google Ads has introduced bid multipliers ranging from 1.1x to 5x for new customer value, rolling out this month across Search, Shopping, Performance Max, and Demand Gen. The feature lets retailers adjust bids based on the lifetime value or acquisition bonus associated with new customers, potentially increasing bid adjustments significantly for high-value first-time purchases.

Topics:Paid Search & Advertising
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