Paid Media News by Eric Mandell

Google reports 20% conversion lift in Demand Gen with tag gateway setups

Reported by Paid Media News
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News

TLDR

Google claims its tag gateway setup can deliver a 20% conversion uplift in Demand Gen campaigns, with The Zebra reporting a 16% increase.

Google claims a 20% conversion uplift in Demand Gen campaigns using tag gateway setups, citing The Zebra's experience in October where the insurer logged 16% more conversions. Enhanced conversions for DV360 and Analytics are listed as coming soon.

Topics:Paid Search & Advertising
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