Platform changelog
Reddit updates and changes
Every Reddit change our newsroom has covered in the last 90 days, newest first. Each entry shows where the change stands and links to the full story.
- Test1Test
- Beta2Beta
- Rolling out1Rolling out
- Available1Available
October 2026
- Oct 21Rolling outReddit links 80% optimization scores to 19.6% lower CPA for advertisers
Reddit expanded its campaign budget optimization tool to five objectives and claims advertisers using high optimization scores see 19.6% lower CPAs.
Affects: Campaign planner, Campaign optimization score, Campaign budget optimization · Effective: through October
- Oct 6TestReddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.
Affects: lead generation ads, in-market audiences, HubSpot integration
- Oct 6BetaReddit launches enhanced lead-generation capabilities for B2B marketers
Reddit introduced new lead-generation tools designed to help B2B advertisers connect with business decision-makers on the platform.
Affects: Lead generation campaigns, Max campaigns, In-market audiences, HubSpot CRM integration
September 2026
- Sep 3AvailableReddit expands Max campaigns to all advertisers on the platform
Reddit has made its Max campaigns feature available to all advertisers on the platform.
Affects: Max campaigns, Advertising API support, Asset groups, Smartly integration · Effective: September 03, 2026
- Sep 1BetaReddit launches 15-second video views targeting option as beta feature
Reddit added a 15-second video views ad goal to complement its existing 6-second option, currently in beta with split testing available.
Affects: 15-second video views ad goal