Paid Media News by Eric Mandell

Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking

Reported by Paid Media News
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News

TLDR

Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.

Netflix expanded its programmatic advertising capabilities by adding 4 million data segments and a pixel to its Trade Desk integration, alongside 20-plus new conversion events to its CAPI, enabling connected TV buyers to access richer audience and measurement options.

Topics:Paid Search & AdvertisingTools & Platforms
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