Pinterest Makes Video and Display Inventory Available Through Amazon and Google DSPs in Three Regions
TLDR
Pinterest video and display ads are now available to enterprise buyers through Amazon and Google DSPs in three regions, with Magnite as its main supply partner and no Europe date yet.
What this means for your accounts
- Status
- Available
- Platform
- Pinterest, Amazon Ads, Google Marketing Platform
- Affects
- Video ads, Display ads, Enterprise deals via Magnite
- Who
- Enterprise advertisers and buyers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Enterprise buyers can now reach Pinterest video and display deals through Magnite, Pinterest's main supply partner, according to PPC Land. Pricing, deal types, and a timeline for Europe have not been published.
How we got here
- Oct 26Pinterest Launches Programmatic Deals Solution to Compete for Media Buyer Spend
Pinterest introduced a programmatic buying solution called Programmatic Deals to help media buyers purchase ad inventory more efficiently.
- Oct 19Pinterest reports 36% of ad impact comes after a campaign's eighth week
Pinterest claims over one-third of a campaign's total ad impact arrives after the eighth week of running.
- Oct 7Pinterest expands creator Pin sponsorship options for brand promotion
Pinterest is letting brands sponsor creator-made Pins to increase visibility and promotional reach.
- Aug 30Pinterest to Host Virtual 2026 'Pinterest Presents' Event with Insights and Ad Updates
Pinterest is hosting a virtual 2026 'Pinterest Presents' event to share usage insights, trends, and advertising updates.