Paid Media News by Eric Mandell

Prebid proposes auction restructure to separate Google AdX from GAM

Reported by Paid Media News
35
News

TLDR

Prebid is proposing an auction overhaul that would reverse the current flow of bids, letting ad servers bid into Prebid rather than the reverse, following a federal court order.

AdExchanger reports that Prebid is advancing a proposal to restructure how auctions work by allowing ad servers to bid into Prebid instead of the current model where Prebid bids into ad servers. The move follows a recent federal court order requiring Google to integrate with Prebid but comes as Prebid's own specification for how that integration should function.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

35
News

Live Sports Streaming Draws 73% of Advertisers' Budget Plans

Research from Premion and Advertiser Perceptions finds 73% of advertisers plan to increase spending on live sports streaming and connected TV.

Paid Search & AdvertisingTools & Platforms
35
News

Google Ads Updates Data Strength Best Practices

Google significantly updated its Data Strength Best Practices guide to emphasize first-party data, Data Manager use, AI campaigns, and performance metrics.

Paid Search & AdvertisingTools & Platforms
15
Product announcement

Starling Launches as CTV SSP Focused on Show-Level Data

Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.

Paid Search & Advertising
35
News

Meta Updates Ad Placement Control Options for Advertisers

Meta released updated guidance on ad placement control options as it continues automating its ad display systems.

Paid Search & Advertising