Paid media news, curated by Eric Mandell
Daily paid search, paid social, and ad-platform coverage — tracked across the industry and written as a quick, clear read.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Pew Research reports a four-year decline in sentiment about social media use, with adults more concerned than teens.
Meta's Muse, a generative AI music tool, has crossed 5M downloads and 3M weekly active users—a rare achievement shared by only 23 apps historically.
TikTok released a commissioned study claiming the platform generates $81 billion in economic value through job creation, small-business growth, and consumer education.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.
Instagram now lets creators directly boost livestreams through the app, matching the promotional tools already available for posts, Stories, and Reels.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
Meta's Threads is testing new visual options for quote posts, bringing the feature closer to what TikTok and X already offer.
WhatsApp added parental control tools to help parents monitor what groups teens join and how they use in-app features.
TikTok expanded its Museums Alive series through a partnership with LACMA to feature the museum's Egyptian collection.