About this site

This is a focused feed of paid media news — paid search, paid social, and digital advertising platform updates — curated by Eric Mandell from dozens of reputable sources across the digital marketing industry.

How it relates to Optimixed

Eric Mandell also runs Optimixed, a broader independent newsroom covering organic search, AIO, GEO, and digital marketing. This site draws on the same underlying editorial pipeline, narrowed to paid media specifically — a distinct discipline from the organic search work Eric is primarily known for, tracked here separately rather than folded into that identity.

Who's behind it

Eric Mandell has spent more than 20 years in SEO and organic growth, including several years as a Group Director of Organic Search at a global media and marketing agency, leading search strategy for enterprise brands across 250+ geo-language markets. Earlier in his career, he ran his own SEO and web hosting business for 16 years, working hands-on with small and mid-sized businesses before moving into agency leadership.

Get in touch

Questions, tips, or corrections — visit the Contact page.