Eric Mandell — Paid Media News

Google Updates Google Tag and Tag Manager to Streamline Measurement Setup

Reported by Eric Mandell
35
News

TLDR

Google updated Google Tag and Tag Manager with a streamlined interface and consolidated features to simplify measurement setup for advertisers and analysts.

Google announced updates to Google Tag and Google Tag Manager designed to simplify measurement setup and improve website performance. The updates consolidate tagging tools so advertisers can manage Google Ads and Google Analytics settings in one place, introduce no-code event tracking, add a visual map view to spot configuration errors, and offer an in-account update guide for existing Tag Manager containers. While the underlying functionality remains unchanged, the redesigned interface is intended to help both new and experienced advertisers navigate their tagging setup more efficiently.

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