Google removes content label and sensitive category exclusions from Display & Video 360 API in October

Google announced changes to its Display & Video 360 API taking effect in October, removing advertisers' ability to exclude specific digital content labels and most sensitive categories starting October 1. The same day, the company will also restrict exclusion targeting through the API and Structured Data Files. On October 12, Google will require developers to provide business name and logo when creating or updating YouTube responsive ads, affecting integrations that manage these assets. Search Engine Land notes that because these are unversioned changes, developers with existing integrations may need to adjust their workflows immediately rather than waiting for a newer API version rollout.