Paid Media News by Eric Mandell

LinkedIn's professional audience data integrates with Google DV360 for programmatic connected TV targeting

Reported by Paid Media News
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News

TLDR

LinkedIn's professional targeting data is now available to advertisers buying connected TV ads through Google's DV360 platform.

LinkedIn made its B2B audience data—including job titles and company information—accessible within Google's Display & Video 360 (DV360) buying platform, enabling advertisers to programmatically target streaming ads to professionals based on professional attributes.

Topics:Paid Search & Advertising
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