Platform changelog
Snapchat updates and changes
Every Snapchat change our newsroom has covered in the last 90 days, newest first. Each entry shows where the change stands and links to the full story.
- Rolling out1Rolling out
- Available3Available
September 2026
- Sep 10Rolling outSnapchat expands dynamic product ads to sponsored direct messages
Snapchat enabled dynamic product ads in sponsored direct messages to let retail brands showcase inventory ahead of the holiday season.
Affects: Dynamic product ads in sponsored Snaps, Direct message ad placements
- Sep 10AvailableSnapchat adds event creation tools to facilitate real-world meetups
Snapchat rolled out event creation tools to help users organize real-life meetups directly within the app.
Affects: Plans element, My Plans section
- Sep 1AvailableSnapchat launches Harry Potter-themed Lenses, wallpapers, and AR activations
Snapchat rolled out Harry Potter-themed Lenses, wallpapers, icons, and Snap Mirrors ahead of an HBO series launch.
Affects: Lenses, wallpapers, icons, Snap Mirrors
August 2026
- Aug 31AvailableSnapchat expands Unified Attribution tool to all advertisers
Snapchat has rolled out its Unified Attribution tool to all advertisers to improve ad performance visibility and campaign insights.
Affects: Unified Attribution