Platform changelog
Microsoft Advertising updates and changes
Every Microsoft Advertising change our newsroom has covered in the last 90 days, newest first. Each entry shows where the change stands and links to the full story.
- Test1Test
- Beta2Beta
- Rolling out1Rolling out
- Available4Available
October 2026
- Oct 21AvailableMicrosoft Monetize adds new tools for holiday advertising peak
Microsoft Monetize released new features ahead of the holiday shopping season.
Affects: Copilot Deal Troubleshooting Agent, Copilot reporting data visualizations, OpenRTB signals, Microsoft adapter
- Oct 19AvailableMagnite gains bidder seat in CloudX mobile app auctions
Magnite's DV+ demand can now participate in CloudX mobile app auctions via an OMSDK-certified SDK.
- Oct 1AvailableMicrosoft Advertising Launches Optimization Experiments Feature for Paid Campaigns
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Affects: Optimization experiments, Search campaigns, Shopping campaigns, Audience campaigns
September 2026
- Sep 30Rolling outMicrosoft Advertising launches consumer review ad extensions for Bing search ads
Microsoft Advertising now offers consumer review extensions that display one-line review snippets beneath Bing sponsored ads.
Affects: Sponsored results consumer review snippets
- Sep 30AvailableMicrosoft Advertising Launches New Features and Tools in September 2026
Microsoft Advertising announced September updates aimed at improving advertiser efficiency and campaign performance.
Affects: HubSpot integration, LinkedIn company lists, Optimization experiments, REST API migration · Effective: January 31, 2027 (REST API deadline)
August 2026
- Aug 31BetaMicrosoft Advertising rolling out new interface design for advertiser console
Microsoft is rolling out a redesigned interface for its Advertising platform advertiser console, offering improved navigation and data tables while letting users opt back to the classic view.
Affects: Advertiser console navigation, Enhanced tables
- Aug 31TestMicrosoft Advertising Previews New Design and Usability Updates
Microsoft Advertising is previewing a redesigned interface with updated navigation, tables, and layouts to streamline campaign management.
Affects: Navigation, Enhanced tables
- Aug 18BetaMicrosoft Advertising Publishes Conversions API Documentation for Server-Side Conversion Measurement
Microsoft Advertising has published documentation for its Conversions API, a server-side measurement tool currently in beta that lets advertisers send conversion data directly to the platform rather than relying solely on browser tracking.
Affects: Conversions API (CAPI), Universal Event Tracking