Paid Media News by Eric Mandell

Google releases DV360 API v5 beta with Customer Match audience management changes

By Paid Media NewsReported by Paid Media News
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TLDR

Google launched DV360 API v5 beta with changes to Customer Match audience management and DOOH insertion orders, while v4 sunset remains unscheduled.

Google introduced DV360 API v5 beta, which includes updates to Customer Match audience management functionality and makes DOOH insertion orders readable for developers, though cached inventory source IDs are breaking in the transition. The company has not yet set a sunset date for API v4, leaving uncertainty around the timeline for migration.

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