X updates and changes

X consolidated its premium subscription offerings into unified pricing tiers with five price points including a free tier.

Affects: Subscription plans

X rebuilt its third-party developer showcase to highlight official partners and agentic use cases.

Affects: developer showcase website, official partner listings, third-party integrations

X launched an MLB Gametime hub offering real-time scores and fan conversations, mirroring its existing NFL experience.

Affects: Gametime on X, MLB Gametime hub

X has expanded Grok chatbots with search and analytics capabilities for in-app posts and brand mentions to help marketers track trends.

Affects: Grok chatbots, in-app post search, brand mention search, trend insights

X has introduced a liveness verification tool to detect whether suspect accounts are operated by humans or bots.

Affects: bot profile detection tool, liveness checks

X rolled out an updated video composer with improved captioning and a more intuitive interface.

Affects: video composer, captioning

X has launched numeric codes that let users message each other directly without following each other first.

Affects: X Numbers, XChat

X updated its performance reporting to give users better visibility into what's reducing their post reach.

Affects: Under the Hood performance report

X's standalone XChat messaging app has been removed from both Apple's App Store and Google Play.

Affects: XChat standalone app

X has rolled out in-stream stock trading for U.S. users through Cashtag partner listings, expanding the platform's financial services offerings.

Affects: In-stream stock trading, Cashtag partner listings

X is rolling out unique 10-digit contact codes that let users initiate direct messages with people they don't follow.

Affects: Direct messages, 10-digit private contact numbers

X updated its terms of service to require users to waive their right to class-action and jury-trial litigation in favor of mandatory arbitration.

Affects: User responsibility agreement, Class-action and jury trial waivers

X is consolidating creator payouts through X Money as the exclusive payout method for its US-based content reward and subscription programs.

Affects: Original Content Rewards, subscriptions programs, X Money payouts

X redesigned its NFL Gametime portal to increase fan engagement and community interaction before the upcoming season.

Affects: NFL Gametime portal

X has released an API enabling brands to build custom automated response agents for customer support.

Affects: API for business chatbot accounts, automated response agents

X has reintroduced Lead Gen Ads, Twitter's call-to-action feature that was previously retired, with updates to the format.

Affects: Lead Gen Ads

X is rolling out messaging updates including a cleaner interface, voice message controls, and better draft management.

Affects: chat composer, voice message gestures, message drafts

X has rolled out video overlay functionality for iOS users, letting them add text and emojis to clips to compete with other social platforms' editing tools.

Affects: video overlays, text and emoji overlays on video clips