Reddit is testing ads in its own search results with select advertisers, matching them to search queries
TLDR
Reddit is testing ads in its own search results with select advertisers, and the ads may be matched to what users search for.
What this Reddit test means for your accounts
- Status
- Test
- Platform
- Affects
- Ads in Reddit search results
- Who
- Select advertisers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Reddit is testing ads within its own search results with a select group of advertisers, and those ads may be matched to what people search for, according to Search Engine Journal. The article is brief and does not provide further details on placement, targeting options, or rollout timing.
How we got here: earlier Reddit coverage
- Nov 3Reddit Is Testing Ads Within Its Search Results
Reddit is testing ads in its search results to help advertisers align promotions with how users discover content, even as its overall search traffic declines.
- Nov 3Reddit begins testing ads inside its search results for select advertisers
Reddit is testing ads in its search results for the first time, with select eligible advertisers receiving placements matched to search queries.
- Nov 3Reddit Begins Testing Ads in Its Search Results Pages
Reddit is testing ad placements in its search results pages, using existing search ad targeting.
- Oct 6Reddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.