AdsWizz tests audio campaigns with banner ads in Apple Podcasts video episodes
TLDR
AdsWizz is testing a way for podcasters to run existing audio ad campaigns inside Apple Podcasts video episodes with banner ads, with no new production needed.
Podcasters can reuse existing audio campaigns in video episodes without new production, based on tests with unnamed publishers, PPC Land reports. Who pays Apple's impression fee has not been made clear.
How we got here: earlier coverage
- Oct 27Beehiiv Launches Dynamically Inserted Podcast Ads for Publisher Accounts
Beehiiv is adding dynamically inserted podcast ads to its publisher platform, giving publishers another way to monetize audio as reliance on search, social and AI chatbot traffic grows.
- Oct 25AudioGo ties audio ads to store visits using InMarket's consumer location data
AudioGo has integrated InMarket's location data to let brands measure store visits and return on ad spend from audio campaigns.
- Oct 23Formula 1 launches audio advertising through Consumables' 220M-user network
Formula 1 is now selling audio ads through Consumables' platform to reach 220 million users, though pricing and launch details remain unannounced.
- Oct 21Spotify lets podcasters monetize fan memberships with 100 listeners, half the Partner Program threshold
Spotify has lowered the barrier for podcasters to launch paid fan memberships, requiring only 100 listeners and 100 hours of content in 30 days across 34 markets.