TLDR
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.
Reddit launched updated lead generation ads features including testing of in-market audiences and added HubSpot integration as part of its broader partnership expansion.
The New York Times' VP of revenue operations discusses the publisher's philosophy of vetting ad tech partners for quality rather than accepting every available SSP integration.
AppLovin and Unity are litigating over data-leakage rights in mobile ad transactions, raising questions about where one company's observation privileges end and another's proprietary data begins.
Omnicom Media published research on why consumers use ad blockers and avoidance tools, plus advertiser responses to the trend.
Microsoft Advertising is launching a fall partner recognition and rewards program to recognize and incentivize advertising partners.