Reddit links 80% optimization scores to 19.6% lower CPA for advertisers
Reported by Paid Media News
42
NewsSpeculation
TLDR
Reddit expanded its campaign budget optimization tool to five objectives and claims advertisers using high optimization scores see 19.6% lower CPAs.
Reddit expanded its campaign budget optimization feature to cover five objectives, with three in beta, while claiming a 10% CPC reduction for traffic campaigns and linking 80% optimization scores to 19.6% lower CPAs for advertisers. PPC Land notes the performance figures warrant closer examination.
Was this useful?