Paid Media News by Eric Mandell

Reddit Introduces Separate For You and Following Feeds, Letting Users Choose

By Paid Media NewsReported by Paid Media News
35
News

TLDR

Reddit is introducing a new feed experience that lets users choose between a For You feed and a Following feed.

What this means for your accounts

Status
Available
Platform
Reddit
Affects
For You feed, Following feed
Who
Reddit users
Effective
Not specified in the source
Action needed
Not specified in the source

Reddit Inc. Blog reports that Reddit is launching a feed experience that gives users a choice between two feeds, For You and Following. The company says the change is meant to help users discover more communities while giving them more control over what appears in their feed.

How we got here

  1. Oct 26
    Reddit's CEO strengthens the case for brands to build their own subreddits

    Reddit's CEO outlined community-first plans at Mod World, reinforcing the value of brand-owned subreddits for customer engagement and organic visibility.

  2. Oct 6
    Meta expands Reels-first Facebook feed test to India

    Meta is testing a Reels-first feed variant on Facebook in India, expanding trials of a feature it's already running on Instagram.

  3. Oct 6
    Reddit launches enhanced lead-generation capabilities for B2B marketers

    Reddit introduced new lead-generation tools designed to help B2B advertisers connect with business decision-makers on the platform.

  4. Aug 25
    YouTube Enables Users to Create Multiple Custom Feeds

    YouTube is rolling out a feature that lets users create and customize multiple feeds to personalize their content experience.

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