Paid Media News by Eric Mandell

Reddit launches enhanced lead-generation capabilities for B2B marketers

Reported by Paid Media News
35
Product announcement

TLDR

Reddit introduced new lead-generation tools designed to help B2B advertisers connect with business decision-makers on the platform.

Reddit announced enhanced lead-generation capabilities targeting B2B marketers, noting that over 20 million business decision-makers use the platform and 9 in 10 researched business products or services there in the past year. The company positioned the update as a way to help advertisers reach professionals actively seeking business solutions within Reddit communities.

Topics:Paid Search & AdvertisingTools & Platforms
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