Reddit Is Testing Ads Within Its Search Results
TLDR
Reddit is testing ads in its search results to help advertisers align promotions with how users discover content, even as its overall search traffic declines.
What this Reddit test means for your accounts
- Status
- Test
- Platform
- Affects
- Ads in Reddit search results
- Who
- Advertisers on Reddit
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Reddit is testing ads in its search results, as Social Media Today reports, with the goal of helping advertisers match their promotions to users' discovery behavior. The test comes as the company's overall search traffic is dropping.
How we got here: earlier Reddit coverage
- Nov 3Reddit begins testing ads inside its search results for select advertisers
Reddit is testing ads in its search results for the first time, with select eligible advertisers receiving placements matched to search queries.
- Nov 3Reddit Begins Testing Ads in Its Search Results Pages
Reddit is testing ad placements in its search results pages, using existing search ad targeting.
- Nov 2Reddit Is Switching to a Logged-In Only Experience to Counter User Losses
Reddit is switching to a logged-in only experience to combat user loss and build a base that is more valuable to advertisers.
- Oct 6Reddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.