Reddit begins testing ads inside its search results for select advertisers
TLDR
Reddit is testing ads in its search results for the first time, with select eligible advertisers receiving placements matched to search queries.
What this Reddit test means for your accounts
- Status
- Test
- Platform
- Affects
- search results ad placements
- Who
- select eligible advertisers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Reddit is testing ads in its search results for the first time, with a select group of eligible advertisers getting placements matched to queries such as 'espresso station,' as PPC Land reports. The article leaves open how Reddit will price, label and report on these search ads if they expand beyond the test.
How we got here: earlier Reddit coverage
- Nov 3Reddit Begins Testing Ads in Its Search Results Pages
Reddit is testing ad placements in its search results pages, using existing search ad targeting.
- Oct 21Reddit links 80% optimization scores to 19.6% lower CPA for advertisers
Reddit expanded its campaign budget optimization tool to five objectives and claims advertisers using high optimization scores see 19.6% lower CPAs.
- Oct 6Reddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.
- Sep 3Reddit expands Max campaigns to all advertisers on the platform
Reddit has made its Max campaigns feature available to all advertisers on the platform.