JCDecaux Q3 Digital Screen Share Rises to 45.4% as Programmatic Revenue Grows 37.5%
TLDR
JCDecaux beat its Q3 revenue target, with digital screens rising to 45.4% of €1,010.5m and programmatic revenue up 37.5%.
JCDecaux's digital screens generated 45.4% of its €1,010.5m third-quarter revenue, up from 41.8% a year earlier, as reported by PPC Land. The outdoor advertising company's programmatic revenue climbed 37.5% over the same period. The report also questions whether the company's Q4 guidance of around 6% organic growth can hold.
How we got here: earlier coverage
- Oct 31Criteo Lowers 2026 Outlook to a Decline of as Much as 12% After Two Client Cuts
Criteo has cut its 2026 outlook from up to 2% growth to as much as a 12% decline, with two client losses removing $75 million from retail media and Performance Media down 10% in Q2.
- Oct 24Spotify's ad revenue climbs to €482m in Q3 as automated channels add €91m while direct sales decline
Spotify's Q3 ad revenue reached €482m, with automated/programmatic channels contributing €91m in growth despite a €53m drop in direct ad sales.
- Oct 15Out-of-home advertising turns profitable for 89% of brands, according to Keen data
Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.
- Oct 15AdXact DSP Gains Programmatic Access to VIOOH's Outdoor Screens
AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.