Reddit Is Switching to a Logged-In Only Experience to Counter User Losses
TLDR
Reddit is switching to a logged-in only experience to combat user loss and build a base that is more valuable to advertisers.
What this Reddit rollout means for your accounts
- Status
- Rolling out
- Platform
- Affects
- logged-in only experience
- Who
- Marketers advertising on Reddit
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Marketing Dive reports that Reddit is moving to a logged-in only experience to combat user loss and cultivate a user base more valuable to advertisers. The coverage ties the change to Reddit's Q3 earnings and a broader traffic shift on the platform.
How we got here: earlier Reddit coverage
- Oct 30Reddit Plans Logged-In-Only Test in Select Non-US Markets From Q4
Reddit will test a logged-in-only mode in select markets outside the US starting in Q4, CEO Steve Huffman told investors on the company's Q3 earnings call.
- Oct 21Reddit links 80% optimization scores to 19.6% lower CPA for advertisers
Reddit expanded its campaign budget optimization tool to five objectives and claims advertisers using high optimization scores see 19.6% lower CPAs.
- Oct 6Reddit launches enhanced lead-generation capabilities for B2B marketers
Reddit introduced new lead-generation tools designed to help B2B advertisers connect with business decision-makers on the platform.
- Sep 3Reddit expands Max campaigns to all advertisers on the platform
Reddit has made its Max campaigns feature available to all advertisers on the platform.