Reddit Begins Testing Ads in Its Search Results Pages
TLDR
Reddit is testing ad placements in its search results pages, using existing search ad targeting.
What this Reddit test means for your accounts
- Status
- Test
- Platform
- Affects
- Ad placements in search results pages
- Who
- Advertisers using Reddit ads
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Reddit Inc. Blog reports that Reddit has begun testing ad placements within search results pages, which leverage existing ad targeting that the company says carries high purchase and search intent. The test comes as Reddit continues improving its user search experience.
How we got here: earlier Reddit coverage
- Nov 2Reddit Is Switching to a Logged-In Only Experience to Counter User Losses
Reddit is switching to a logged-in only experience to combat user loss and build a base that is more valuable to advertisers.
- Oct 6Reddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.
- Oct 6Reddit launches enhanced lead-generation capabilities for B2B marketers
Reddit introduced new lead-generation tools designed to help B2B advertisers connect with business decision-makers on the platform.
- Sep 3Reddit expands Max campaigns to all advertisers on the platform
Reddit has made its Max campaigns feature available to all advertisers on the platform.