Google's Ads Liaison Clarifies Why Two Search Terms Match Type Metrics Appear in Google Ads
TLDR
Google Ads Liaison Ginny Marvin explained why the Google Ads interface shows two metrics with similar names, 'Search terms match type' and 'Search terms match type (Keywords)'.
Google Ads Liaison Ginny Marvin explained why the Google Ads interface displays two metrics named search terms match type, one labeled "Search terms match type" and the other "Search terms match type (Keywords)". The explanation addresses the naming difference between the two reporting fields, as first reported by SERoundtable.
How we got here: earlier coverage
- Oct 25Google Ads search terms report now shows match type, landing page, headline, and description sources for AI Max campaigns
Google Ads' search terms report now displays source information for match type, landing page, headline, and description in AI Max campaigns.
- Oct 14Google Ads testing new Search Terms & Ad Combinations report
Google Ads is testing a unified report that combines search queries, ad creatives, and landing pages into a single view.
- Aug 19Google Ads Tests Enhanced Matching to Expand Customer Match Audience Reach
Google is testing an Enhanced Matching option for Customer Match in Google Ads that could expand audience reach by connecting consented first-party data with publisher signals.
- Aug 18Google Ads Now Lets You Track Brand Searches as Conversions
Google Ads now allows advertisers to track searches for their brand name as a conversion type.