Google Ads Rolls Out an 'All Conversions' Tab in Goals and Conversions
TLDR
Google Ads has rolled out an 'All conversions' tab within the Goals and Conversions section, letting advertisers skip the 'View all conversion actions' click.
What this means for your accounts
- Status
- Available
- Platform
- Google Ads
- Affects
- All conversions tab in Goals and Conversions
- Who
- Google Ads advertisers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Google Ads appears to have added an "All conversions" tab to its Goals and Conversions section, according to SERoundtable. The tab removes one click for advertisers who previously had to select "View all conversion actions" to see their conversions. The change is a small interface update rather than a change to bidding or campaign mechanics.
How we got here
- Aug 26Google Ads Places Customer Lifecycle Optimization Directly in Conversion Goals
Google has moved its Customer Lifecycle Optimization feature into the Conversion Goals section of Google Ads, requiring audience segments of at least 100 members.
- Aug 14Google Analytics Adds Custom Conversion Attribution Windows for Click-Through and Engaged-View Conversions
Google Analytics now lets advertisers set custom lookback windows (1–30 days for engaged-view, 1–90 days for click-through conversions) instead of preset options.
- Jul 22Google Ads Officially Launches Missed Opportunities Feature From Labs to Recommendations
Google Ads has promoted its Missed Opportunities report from beta Labs status to the official Recommendations tab, letting advertisers see potential clicks, conversions, and value they could have captured.
- Jul 13Google Ads Updates Conversion Tracking Statuses with Clearer Misconfigured and Awaiting Labels
Google Ads has renamed and reorganized conversion action statuses, replacing labels like "Inactive" and "No recent conversions" with clearer descriptors such as "Misconfigured" and "Awaiting conversions."