Eric Mandell — Paid Media News

Google Analytics Adds Custom Conversion Attribution Windows for Click-Through and Engaged-View Conversions

Reported by Eric Mandell
35
Product announcement

TLDR

Google Analytics now lets advertisers set custom lookback windows (1–30 days for engaged-view, 1–90 days for click-through conversions) instead of preset options.

Google has expanded Google Analytics' conversion attribution settings, removing preset limitations and allowing advertisers to configure any integer lookback window that suits their buying cycle. Per Search Engine Land, the new custom windows—ranging from 1 to 30 days for engaged-view conversions and 1 to 90 days for click-through conversions—are accessible in both Google Analytics and the linked Google Ads conversion management interface, giving marketers finer control over how credit is assigned to campaigns.

Topics:Paid Search & AdvertisingTools & Platforms
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