Paid Media News by Eric Mandell

Marketbridge Buys Channel99, a DSP Built for B2B Advertisers

By Paid Media NewsReported by Paid Media News
45
News

TLDR

B2B marketing firm Marketbridge has acquired Channel99, a specialized demand-side platform for B2B advertising.

Marketbridge, a 35-year-old B2B marketing firm that has recently acquired several agency and consultancy businesses, added Channel99, a specialized DSP for B2B, to its portfolio on Tuesday, AdExchanger reports.

How we got here

  1. Aug 27
    Integrate buys CaliberMind to close the B2B demand-gen loop—but can any tool really solve it?

    Integrate acquired CaliberMind to combine demand-generation and attribution capabilities, though the author argues no technology can truly close the B2B marketing-revenue loop.

Topics:Paid Search & Advertising
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