Eric Mandell — Paid Media News

Google Ads Officially Launches Missed Opportunities Feature From Labs to Recommendations

Reported by Eric Mandell
25
News

TLDR

Google Ads has promoted its Missed Opportunities report from beta Labs status to the official Recommendations tab, letting advertisers see potential clicks, conversions, and value they could have captured.

SERoundtable reports that Google Ads has moved the "Missed Opportunities" feature—originally launched as a beta in October 2025 under the name "Missed Growth Opportunities"—from Labs into the main Recommendations tab. The report surfaces metrics on missed clicks, conversions, and conversion value, showing performance advertisers could have achieved had they adjusted bids and budgets on campaigns with growth potential.

Topics:Paid Search & AdvertisingTools & Platforms
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