Google Ads Adds High Value Acquisition for Shopping and Retention Modes Across Search, Shopping and Performance Max
TLDR
Google Ads is expanding customer lifecycle goals with a High Value acquisition option for Shopping and retention modes across Search, Shopping, and Performance Max.
What this means for your accounts
- Status
- Available
- Platform
- Google Ads
- Affects
- Customer lifecycle goals, High Value acquisition for Shopping, Retention mode, Performance Max
- Who
- Advertisers running Search, Shopping, or Performance Max campaigns
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Search Engine Journal reports that Google Ads now offers High Value acquisition for Shopping campaigns, along with retention modes that span Search, Shopping, and Performance Max. The update extends lifecycle-based goal setting so advertisers can target both new high-value customers and existing customers across these campaign types.
How we got here
- Oct 22Google Ads Rolls Out Lifecycle Goals Updates for Shopping and Retention
Google is rolling out three customer lifecycle goal updates to Google Ads ahead of the holidays, including high-value mode expansion for Shopping campaigns and new retention features.
- Sep 9Google Ads Releases Local Customer Optimization and Store Sales Features for Multi-Location Retailers
Google Ads introduced Local Customer Optimization and Store Sales tracking features for multi-location retailers ahead of the holiday season.
- Sep 9Google Ads introduces Local Customer Optimization for Performance Max to drive in-store sales
Google added Local Customer Optimization to Performance Max campaigns and improved Store Sales measurement for retailers.
- Aug 26Google Ads Places Customer Lifecycle Optimization Directly in Conversion Goals
Google has moved its Customer Lifecycle Optimization feature into the Conversion Goals section of Google Ads, requiring audience segments of at least 100 members.