Paid Media News by Eric Mandell

Google automatically adding up to 10 crawled videos to Performance Max campaigns by default

By Paid Media NewsReported by Paid Media News
45
News

TLDR

Google is now automatically feeding up to 10 videos crawled from social platforms, landing pages, and linked YouTube channels into Performance Max asset groups without requiring opt-in.

Google has begun automatically adding up to 10 crawled videos to Performance Max asset groups by default, pulling clips from social platforms, landing pages, and linked YouTube channels without requiring advertiser opt-in. The change affects existing live campaigns, though PPC Land notes specific details about which campaigns were switched on and the rollout timeline were not fully clarified.

Topics:Paid Search & AdvertisingTools & Platforms
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