Eric Mandell — Paid Media News

Google Ads Places Customer Lifecycle Optimization Directly in Conversion Goals

Reported by Eric Mandell
35
News

TLDR

Google has moved its Customer Lifecycle Optimization feature into the Conversion Goals section of Google Ads, requiring audience segments of at least 100 members.

Google integrated Customer Lifecycle Optimization directly within the Conversion Goals area of its ads platform, as spotted by LinkedIn user Natasha Kaurra. The new dedicated section includes tools for customer acquisition, identifying and re-engaging lapsed customers, and loyalty program management, though Google requires audience segments to contain at least 100 active members before some lifecycle features become available.

Topics:Paid Search & AdvertisingTools & Platforms
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