Google Ads Adds 1-Click Experiment Recommendations for AI Max Campaigns

Healthcare marketing platform OptimizeRx has launched a programmatic advertising offering integrated with its prescribing and EHR systems.

YouTube's record 15.8% share of US TV time and $12bn in midterm political ad spending are pushing up connected TV costs, displacing regional brands from local broadcast.

Major ad holding companies report Q3 growth as brands redirect spending toward social platforms and retail media channels heading into Q4.

Political spending for midterm elections has inflated TV and streaming ad costs, forcing regional advertisers in battleground states to cut budgets, shift channels, or pay more during peak holiday sales season.