Google Tests an Apple Messages Button on Sponsored Search Results
TLDR
Google is testing an Apple Messages button on its Google Ads sponsored search results, alongside the message assets it has long shown on search ads.
What this means for your accounts
- Status
- Test
- Platform
- Google Ads
- Affects
- Apple Messages button, message assets
- Who
- Not specified in the source
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
SERoundtable reports that Google is testing a new messaging button named Apple Messages on Google Ads sponsored results. The outlet notes that Google has long placed message assets on search ads but had not previously seen the Apple Messages button.
How we got here
- Oct 27Google Tests Dotted Underlined Links Inside Ad Descriptions
Google is testing dotted underlined links in the description text of sponsored results, and clicking them sends users to the ad's destination URL, the same as clicking the ad title.
- Oct 21Google Ads rolls out A/B test toggle to measure impact of asset group changes
Google Ads is rolling out a new A/B testing toggle for asset group changes to let advertisers measure the impact of creative updates.
- Aug 4Google Ads Testing New Text Disclaimer Override Feature for Top Ad Descriptions
Google Ads is testing a feature that lets text disclaimers override pinned descriptions in position 1, giving advertisers more control over ad messaging.