Google Ads Updates Conversion Tracking Statuses with Clearer Misconfigured and Awaiting Labels
TLDR
Google Ads has renamed and reorganized conversion action statuses, replacing labels like "Inactive" and "No recent conversions" with clearer descriptors such as "Misconfigured" and "Awaiting conversions."
SERoundtable reports that Google Ads has updated the conversion actions overview statuses shown in its user interface, introducing new labels including "Misconfigured," "Awaiting conversions," and "Removed" to replace older terminology such as "Inactive" and "No recent conversions." The changes, spotted by users on LinkedIn, provide more granular guidance—for instance, "Misconfigured" now explicitly indicates that conversions have stopped recording due to a setup error or broken tag, while "Awaiting conversions" clarifies that no conversions have been recorded in the last 7 days.