Paid Media News by Eric Mandell

Google Tests Dotted Underlined Links Inside Ad Descriptions

By Paid Media NewsReported by Paid Media News
30
News

TLDR

Google is testing dotted underlined links in the description text of sponsored results, and clicking them sends users to the ad's destination URL, the same as clicking the ad title.

Context:The 7th Google Ads test we've covered in the last 30 days

What this means for your accounts

Status
Test
Platform
Google Ads
Affects
Sponsored result ad descriptions, Ad description links
Who
Not specified in the source
Effective
Not specified in the source
Action needed
Not specified in the source

Google is testing dotted underlined links within the description lines of sponsored results, SERoundtable reports. Clicking those links takes users to the ad's destination URL, the same behavior as clicking the ad title.

How we got here

  1. Oct 22
    Google Ads testing product attributes display in Sponsored Products

    Google is testing dynamic product attribute displays in its Sponsored Products ads.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

45
News

Advertisers Confused Over Whether Local Ad Is a Local Service Ad

Google advertisers are disagreeing over whether a particular local ad unit in Google Search counts as a Local Service Ad or a different type of local Google ad.

Paid Search & Advertising
72
News

Meta Removes Ad Set Placement Control for Four Campaign Objectives

Meta is eliminating ad set-level placement control for Sales, Leads, App Promotion and Engagement campaigns, while adding account-level placement restrictions by objective.

Paid Search & AdvertisingSocial Media Marketing
40
News

Google Ads to Update Its CSAE Ads Policy in January

Google Ads will update its Child Sexual Abuse and Exploitation (CSAE) ads policy in January as part of a redesign aimed at better protections, clarity and transparency.

Paid Search & Advertising
42
Research

South Korean Streamers Tolerate Ads, Magnite Survey Finds

A survey of 905 South Korean streamers found 69% of CTV users often watch with others, and pause ads trail Hong Kong, 31% to 47%.

Paid Search & Advertising