Meta Turns On Device-Side Conversion Counting by Default on November 12
TLDR
Meta will switch on device-side conversion counting by default on November 12, and a scan of Meta ad files found only 2 of 3,379 AI-flagged files disclosed AI use.
What this means for your accounts
- Status
- Policy change
- Platform
- Meta
- Affects
- device-side conversion counting, Meta Pixel
- Who
- advertisers running Meta ad campaigns
- Effective
- November 12
- Action needed
- Not specified in the source
Meta is switching on device-side conversion counting by default starting November 12, a change that will affect how sales are counted for advertisers. In a separate finding, a scan of 37,768 Meta ad files found only 2 of 3,379 AI-flagged files disclosed their AI use, as covered by PPC Land.
How we got here
- Oct 27Meta to Expand Pixel Conversion Counting by Default From Nov 12
Meta will count more conversions through the Meta Pixel from Nov 12 for datasets already sending events, unless advertisers opt out.
- Oct 27Resemble AI Study Finds Nearly No Flagged Meta Ad Files Disclosed AI Use
A Resemble AI analysis of 509 brands found AI-generated media in one of every 11 Facebook and Instagram ad files, but only 2 of 3,379 flagged files disclosed AI use.
- Oct 22Meta Ads Manager Adds Product-Level Metrics for Catalog Campaigns
Meta introduced seven product-level metrics (spend, clicks, views, attributed orders per product) to its Ads Manager for catalog campaigns.
- Oct 15Meta turns on product browsing within Facebook and Instagram ads starting October 28
Meta is enabling product browsing directly within Facebook and Instagram ads starting October 28, following a test with over 117,000 advertisers.