Google Adds Smart Bidding Exploration to Target ROAS in Google Ads
TLDR
Google introduced Smart Bidding Exploration, a Target ROAS setting that accepts lower returns to bid on converting search categories the algorithm would normally skip.
PPC Land reports that Google Ads now offers Smart Bidding Exploration as a Target ROAS configuration option, allowing advertisers to accept reduced return on ad spend in exchange for expanded bid access to converting search queries the system would otherwise bypass.
