Paid Media News by Eric Mandell

Google Adds Smart Bidding Exploration to Target ROAS in Google Ads

By Paid Media NewsReported by Paid Media News
35
Product announcement

TLDR

Google introduced Smart Bidding Exploration, a Target ROAS setting that accepts lower returns to bid on converting search categories the algorithm would normally skip.

PPC Land reports that Google Ads now offers Smart Bidding Exploration as a Target ROAS configuration option, allowing advertisers to accept reduced return on ad spend in exchange for expanded bid access to converting search queries the system would otherwise bypass.

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