Google Ads adds a Promotion offers section with status filters for offered, expired and invalidated promotions
TLDR
Google Ads has added a Promotion offers section within its Promotions area that lets users filter promotions by offered, expired and invalidated status.
What this Google Ads launch means for your accounts
- Status
- Available
- Platform
- Google Ads
- Affects
- Promotions section, Promotion offers filter
- Who
- Google Ads advertisers managing promotions
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
SERoundtable reports that Google Ads has added a new "Promotion offers" section inside the Promotions area. The section lets advertisers quickly filter their promotions by three statuses: offered, expired and invalidated.
How we got here: earlier Google Ads coverage
- Oct 5Google Ads will automatically extract and apply website promotions to Search and Performance Max campaigns starting October 2026
Google is automating promotion detection and application for Search and Performance Max campaigns, rolling out October 12, 2026.
- Sep 7Google Ads Automatically Identifies and Applies Promotional Offers From Your Website
Google Ads published documentation on its ability to automatically detect and apply active promotional offers from advertiser websites in ad campaigns.
- Jul 22Google Ads Officially Launches Missed Opportunities Feature From Labs to Recommendations
Google Ads has promoted its Missed Opportunities report from beta Labs status to the official Recommendations tab, letting advertisers see potential clicks, conversions, and value they could have captured.
- Jul 13Google Ads Updates Conversion Tracking Statuses with Clearer Misconfigured and Awaiting Labels
Google Ads has renamed and reorganized conversion action statuses, replacing labels like "Inactive" and "No recent conversions" with clearer descriptors such as "Misconfigured" and "Awaiting conversions."