Google Search Ad Adds Apple Messages Button That Pre-Fills an iPhone Text
TLDR
A Google Search ad from a Philadelphia injury firm was seen with an Apple Messages button that pre-fills a text to the firm's toll-free line, and it is unclear whether this is a test.
What this Google Ads test means for your accounts
- Status
- Test
- Platform
- Google Ads
- Affects
- Apple Messages button, SMS ad asset
- Who
- Advertisers running Google Search ads on iPhone
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
A Google Search ad from a Philadelphia injury firm was seen with an Apple Messages button that pre-fills a text to its toll-free line, as PPC Land reports. Google's iOS list for the asset covers 42 countries but omits the US, leaving it unclear whether this is a test or an SMS asset under Apple's name.
How we got here: earlier Google Ads coverage
- Oct 28Google Tests an Apple Messages Button on Sponsored Search Results
Google is testing an Apple Messages button on its Google Ads sponsored search results, alongside the message assets it has long shown on search ads.
- Oct 27Google Tests Dotted Underlined Links Inside Ad Descriptions
Google is testing dotted underlined links in the description text of sponsored results, and clicking them sends users to the ad's destination URL, the same as clicking the ad title.
- Oct 15Google Ads API Version 26 Now Available
Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.
- Aug 4Google Ads Testing New Text Disclaimer Override Feature for Top Ad Descriptions
Google Ads is testing a feature that lets text disclaimers override pinned descriptions in position 1, giving advertisers more control over ad messaging.