Netflix's Ad Tier Will Be Measured in Australia's Official TV Ratings From February 2027
TLDR
Netflix's ad-supported plan will enter Australia's official TV ratings in February 2027, with its data arriving monthly while broadcast TV is measured daily.
PPC Land reports that Netflix's ad plan will be included in Australia's official TV ratings starting February 2027. Buyers currently see the ad plan at 5.1% of Australian TV streaming in Q3, just below Prime Video's 6.1%. Netflix's data will be published monthly, while broadcast TV continues to be measured daily.
How we got here: earlier coverage
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.
- Oct 21VAB's New Chart Claims Premium Video Co-Viewing Drives 33% Higher Attention Than YouTube
VAB released an infographic claiming premium video co-viewing generates 33% higher attention lift than YouTube on connected TV, based on 2024-25 TVision panel data.
- Oct 20Netflix's advertising business underperforms forecast as company debuts new measurement capabilities
Netflix's ads business underperformed expectations in Q3, prompting the company to introduce new measurement tools and adjust its forecast.