Microsoft Audience Ads Add LinkedIn Job Role Targeting for B2B Advertisers
TLDR
Microsoft Audience ads can now be limited to chosen LinkedIn job roles, while Search, Shopping and Dynamic Search Ads campaigns remain bid-only for B2B advertisers using LinkedIn data.
What this Microsoft Advertising launch means for your accounts
- Status
- Available
- Platform
- Microsoft Advertising
- Affects
- Audience ads, LinkedIn job role targeting
- Who
- B2B advertisers using LinkedIn data
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
PPC Land reports that Microsoft Audience ads now offer an option to show only to selected LinkedIn job roles. Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data, and the article raises open questions about the limits that still apply to company lists and reach.
How we got here: earlier Microsoft Advertising coverage
- Oct 29Microsoft Search and News Advertising Revenue, Now Including LinkedIn, Grows 10% to $6.6 Billion
Microsoft's search and news advertising revenue, now combined with LinkedIn ads, rose 10% to $6.6 billion, and Bing advertisers no longer get a search-only figure.
- Oct 22LinkedIn's professional audience data integrates with Google DV360 for programmatic connected TV targeting
LinkedIn's professional targeting data is now available to advertisers buying connected TV ads through Google's DV360 platform.
- Oct 7LinkedIn releases campaign checklist for B2B marketers adapting to evolving discovery behaviors
LinkedIn published a campaign checklist to help B2B marketers align with shifts in how audiences discover content on the platform.
- Sep 16LinkedIn shares guidance on company targeting within Campaign Manager
LinkedIn published targeting guidance for advertisers using its Campaign Manager tool to reach companies.