Prime Video schedules four live sports games on Black Friday, with ads running even for Ultra subscribers
TLDR
Amazon's Prime Video will stream four live NFL, NBA and NHL games on November 27, with ads shown even to Ultra subscribers, as Amazon expects ad growth to rise from 11% to the high teens in the quarter.
Prime Video plans four live games across 23 events on November 27, with NFL, NBA and NHL coverage carrying ads even for Ultra subscribers. Amazon expects its advertising growth to climb from 11% to the high teens during that quarter, as reported by PPC Land.
How we got here: earlier coverage
- Oct 30Amazon's Q3 Ad Revenue Growth Slows After Prime Day Moved to June and NBA Content Dropped
Amazon's ad revenue growth slowed in Q3 because it moved Prime Day to June and had less NBA content, though AI agents have not yet disrupted the ad segment.
- Oct 19Amazon uses Thursday Night Football to pitch advertising to both e-commerce and non-retail brands
Amazon is leveraging its Thursday Night Football broadcast to pitch ad inventory to both traditional brands and e-commerce retailers seeking to expand their reach during peak shopping season.
- Oct 15Meta Launches Ads Super Burst, Letting Advertisers Reserve Time Windows on Facebook and Instagram
Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.
- Oct 7Marketers boost Amazon ad spending 15–40% ahead of Prime Big Deal Days despite economic headwinds
Media buyers are increasing Amazon ad spend 15–40% year-over-year ahead of Prime Big Deal Days, with expectations of continued growth into 2027.