Roku Ad Revenue Climbs 23% to $727 Million as Average Impression Price Drops 7%
TLDR
Roku's ad revenue rose 23% to $727 million while the average impression price fell 7%, with video ad impressions up 33% and over 80% of in-stream ads running programmatically.
Roku's advertising revenue grew 23% to $727 million, while the average impression price dropped 7%, according to PPC Land. Video ad impressions rose 33%, and more than 80% of in-stream ads ran programmatically for CTV buyers. The coverage also raises the open question of whether Roku will remain open to every DSP once FOX owns the platform.
How we got here: earlier coverage
- Nov 3FOX Reports 47% Ad Revenue Increase to $2.08 Billion
FOX's ad revenue rose 47% to $2.08 billion, driven by World Cup and midterm political advertising, with Tubi revenue up 35%.
- Oct 27Streaming Takes 48.7% of US National TV Ad Spend in Q3 as Pinterest Opens Inventory to Amazon and Google DSPs
iSpot found streaming accounted for 48.7% of US national TV ad spend in Q3 while taking 21.9% of impressions, and Pinterest placed its own inventory inside Amazon and Google DSPs.
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.