Teads gives advertisers a real-time Adelaide AU floor to exclude low-attention placements
TLDR
Teads now lets advertisers use a real-time Adelaide AU floor alongside viewability and CTR to cut low-attention placements on web and CTV InStream buys worldwide.
PPC Land reports that Teads has added a real-time Adelaide AU floor that buyers can apply next to viewability and CTR signals to cut low-attention placements on web and CTV InStream buys worldwide. The article does not disclose pricing, the floor level, or any test data, so the feature's value remains unclear.
How we got here: earlier coverage
- Nov 3Reddit begins testing ads inside its search results for select advertisers
Reddit is testing ads in its search results for the first time, with select eligible advertisers receiving placements matched to search queries.
- Oct 28The Trade Desk gives advertisers ISP and carrier targeting through Digital Envoy data
The Trade Desk now lets advertisers target IP-derived ISP and carrier segments from Digital Envoy across EMEA, APAC and CTV.
- Oct 25AudioGo ties audio ads to store visits using InMarket's consumer location data
AudioGo has integrated InMarket's location data to let brands measure store visits and return on ad spend from audio campaigns.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.